Effective Testimonial Request Templates

Getting testimonials doesn't have to be difficult. Use these proven templates to collect authentic, compelling testimonials from your satisfied customers.

Email Template 1: Post-Purchase Follow-up

Subject: How has [Product/Service] been working for you?

Hi [Customer Name],

I hope you're doing well! I wanted to follow up on your recent purchase of [Product/Service].

Would you mind sharing a quick testimonial about your experience? Even a few sentences would be incredibly helpful.

What specific results have you seen since using [Product/Service]?

Thanks so much for your help!

Best, [Your Name]

Email Template 2: Value-Focused

Subject: We'd love to hear about your [Product] success story

Hi [Customer Name],

Congratulations on your recent success with [Product/Service]!

We'd love to feature your story as a case study. Could you share:

1. What problem were you trying to solve?
2. How did [Product/Service] help?
3. What results have you achieved?

Your story could inspire other customers just like you.

Best, [Your Name]

Phone Script Template

"Hi [Customer], this is [Your Name] from [Company]. I wanted to thank you for choosing us. Would you be open to sharing a quick testimonial about your experience?"

Key Tips for Success

• Personalize every request
• Ask specific questions
• Make it easy to respond
• Follow up politely if needed
• Always get permission before using

These templates have helped our clients collect hundreds of authentic testimonials.